Content Marketing Manager
Benchmark's company culture is central to our management philosophy.
The company's stated purpose is to provide an entrepreneurial environment where determined people dare to create, share, and build futures.
To be the benchmark by which all others are judged takes passion, courage, and dedication.
We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.
Job Description
Summary:
Join the Margaritaville Lake Resort, Lake Conroe Houston and love where you work! It's the first Margaritaville in Texas and we welcome you to the one and only lake resort on Lake Conroe in Montgomery, Texas.
Are you currently looking to work at an exciting new Resort? If so, this could be your opportunity!! OUR
Benefits:
For our full-time employees, we offer competitive and comprehensive medical, dental, life, disability, retirement and 401K benefits, on the job training, uniforms and recognition rewards.
Enjoy our Employee Cafe and free on-site parking.
Benchmark offers all team members discounts on travel, electronics, appliances, cell phones and service, rental cars, dining, movies, sporting events, theme parks and more.
Hotel room discounts are available to employees and immediate family members at Benchmark properties.
Job Description:
Job Description
Summary:
The content marketing manager will be responsible for creating and distributing valuable, relevant and consistent on-brand content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action.
This individual will be responsible for the strategic management of both online and offline marketing content.
The content marketing manager will execute marketing activities for the property as instructed by the Director of Marketing and the Vice President of Sales & Marketing.
Create and execute on-brand e-marketing campaigns, make changes to the property's two websites, manage the property's social media agency, and collaborate with our social media advocacy partner, Flip.
to.
Coordinate marketing initiatives and collateral needs with department heads and capture engaging photo and video content.
Qualifications:
EDUCATION, KNOWLEDGE & WORK EXPERIENCEA four-year undergraduate degree in Marketing, Advertising, Graphic Design or Communication is preferred, but not requiredMust have an easy-going, positive attitude and be able to get along well with othersMust be detail-oriented with excellent communication and written grammar skillsYou will be spending a large majority of your time in front of a computer, so you must be comfortable working in a digital environment.
Working knowledge of Adobe Photoshop, InDesign and Illustrator is required.
A design portfolio is preferred, but not mandatoryTechnical expertise in the maintenance of popular social media channels is a must; this includes Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedInWorking knowledge of the Microsoft Office Suite is a must, including PowerPoint, Word, Excel and PublisherPrior working knowledge of using and maintaining a website's CMS is preferredAdvanced photography and video editing knowledge is preferredMust be able to work on-property, in an office environment Monday-Friday; must also be flexible to work any necessary hours, including potentially late nights, weekends and holidays.
Essential Functions:
Maintain the property's two websites via two different CMS platforms - iSites & NextGuest DigitalWork with department heads to ensure their information on both websites is accurate, relevant and timelyConsistently update the ADA version of the Club Membership website, so that it matches the content on the regular club websiteEnsure the special rate plans, packages, and offers discussed in our Revenue Meetings are uploaded, accurate, and timelyPeriodically check and test contact information on the website, to ensure it is directing users to the right department or person (i.
e.
RFP Forms, e-mail addresses, phone numbers)Oversee the resort's e-marketing platform, CendynCreate and schedule on-brand e-marketing campaigns, and strategically select the best audience based on the topic and goal of the e-mailCoordinate the resort's e-mail capture program in all outlets, i.
e.
spa guest e-mail addresses, golf guest e-mail addressesManage the resort's social media platforms and its social media management agency, BCV SocialRespond to all Instagram direct messages in a timely manner, with friendly on-brand verbiageConsistently update BCV on future events, activities and offers the resort has planned, as well as keep them abreast of important information, such as amenity closures or crisesReview and critique BCV's monthly social media posting calendar in a timely mannerAssign our negative alert and influencer alert notices from BCV to individual department heads for follow-upKeep the resort's YouTube, Pinterest and LinkedIn accounts up-to-date with timely, engaging, and relevant contentCollaborate with the resort's social media advocacy agency, Flip.
toCreate quarterly photo contests with fun prizes in order to encourage guests to submit and share their own social media content about the resortCurate guest photo and quote submissions in a timely mannerCoordinate photo & video shoots with a wide range of subject matterCapture engaging photo content of new amenities / offerings for use on the resort's website, collateral and social media channelsCapture and edit video content of special events and new amenities / offerings for use by the resort's sales and catering teams, on the resort's website, and on the resort's social media channelsDevelop effective, on-brand collateralWork with the director of marketing and the resort's department heads to create and design a variety of sales collateral pieces for a wide range of target audiences (such as golf, spa, restaurants, club membership, brides, meeting planners, etc.
)Outsource quotes for printing / production of collateral and work within an assigned budgetFacilitate the tracking and reporting of marketing expenditures, by working within an allotted budget and turning in all invoices in a prompt mannerSalary:
$8.
53 - $12.
51.
Estimated Salary: $20 to $28 per hour based on qualifications.
The company's stated purpose is to provide an entrepreneurial environment where determined people dare to create, share, and build futures.
To be the benchmark by which all others are judged takes passion, courage, and dedication.
We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.
Job Description
Summary:
Join the Margaritaville Lake Resort, Lake Conroe Houston and love where you work! It's the first Margaritaville in Texas and we welcome you to the one and only lake resort on Lake Conroe in Montgomery, Texas.
Are you currently looking to work at an exciting new Resort? If so, this could be your opportunity!! OUR
Benefits:
For our full-time employees, we offer competitive and comprehensive medical, dental, life, disability, retirement and 401K benefits, on the job training, uniforms and recognition rewards.
Enjoy our Employee Cafe and free on-site parking.
Benchmark offers all team members discounts on travel, electronics, appliances, cell phones and service, rental cars, dining, movies, sporting events, theme parks and more.
Hotel room discounts are available to employees and immediate family members at Benchmark properties.
Job Description:
Job Description
Summary:
The content marketing manager will be responsible for creating and distributing valuable, relevant and consistent on-brand content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action.
This individual will be responsible for the strategic management of both online and offline marketing content.
The content marketing manager will execute marketing activities for the property as instructed by the Director of Marketing and the Vice President of Sales & Marketing.
Create and execute on-brand e-marketing campaigns, make changes to the property's two websites, manage the property's social media agency, and collaborate with our social media advocacy partner, Flip.
to.
Coordinate marketing initiatives and collateral needs with department heads and capture engaging photo and video content.
Qualifications:
EDUCATION, KNOWLEDGE & WORK EXPERIENCEA four-year undergraduate degree in Marketing, Advertising, Graphic Design or Communication is preferred, but not requiredMust have an easy-going, positive attitude and be able to get along well with othersMust be detail-oriented with excellent communication and written grammar skillsYou will be spending a large majority of your time in front of a computer, so you must be comfortable working in a digital environment.
Working knowledge of Adobe Photoshop, InDesign and Illustrator is required.
A design portfolio is preferred, but not mandatoryTechnical expertise in the maintenance of popular social media channels is a must; this includes Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedInWorking knowledge of the Microsoft Office Suite is a must, including PowerPoint, Word, Excel and PublisherPrior working knowledge of using and maintaining a website's CMS is preferredAdvanced photography and video editing knowledge is preferredMust be able to work on-property, in an office environment Monday-Friday; must also be flexible to work any necessary hours, including potentially late nights, weekends and holidays.
Essential Functions:
Maintain the property's two websites via two different CMS platforms - iSites & NextGuest DigitalWork with department heads to ensure their information on both websites is accurate, relevant and timelyConsistently update the ADA version of the Club Membership website, so that it matches the content on the regular club websiteEnsure the special rate plans, packages, and offers discussed in our Revenue Meetings are uploaded, accurate, and timelyPeriodically check and test contact information on the website, to ensure it is directing users to the right department or person (i.
e.
RFP Forms, e-mail addresses, phone numbers)Oversee the resort's e-marketing platform, CendynCreate and schedule on-brand e-marketing campaigns, and strategically select the best audience based on the topic and goal of the e-mailCoordinate the resort's e-mail capture program in all outlets, i.
e.
spa guest e-mail addresses, golf guest e-mail addressesManage the resort's social media platforms and its social media management agency, BCV SocialRespond to all Instagram direct messages in a timely manner, with friendly on-brand verbiageConsistently update BCV on future events, activities and offers the resort has planned, as well as keep them abreast of important information, such as amenity closures or crisesReview and critique BCV's monthly social media posting calendar in a timely mannerAssign our negative alert and influencer alert notices from BCV to individual department heads for follow-upKeep the resort's YouTube, Pinterest and LinkedIn accounts up-to-date with timely, engaging, and relevant contentCollaborate with the resort's social media advocacy agency, Flip.
toCreate quarterly photo contests with fun prizes in order to encourage guests to submit and share their own social media content about the resortCurate guest photo and quote submissions in a timely mannerCoordinate photo & video shoots with a wide range of subject matterCapture engaging photo content of new amenities / offerings for use on the resort's website, collateral and social media channelsCapture and edit video content of special events and new amenities / offerings for use by the resort's sales and catering teams, on the resort's website, and on the resort's social media channelsDevelop effective, on-brand collateralWork with the director of marketing and the resort's department heads to create and design a variety of sales collateral pieces for a wide range of target audiences (such as golf, spa, restaurants, club membership, brides, meeting planners, etc.
)Outsource quotes for printing / production of collateral and work within an assigned budgetFacilitate the tracking and reporting of marketing expenditures, by working within an allotted budget and turning in all invoices in a prompt mannerSalary:
$8.
53 - $12.
51.
Estimated Salary: $20 to $28 per hour based on qualifications.
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